This ad is showing many different races to catch many different audiences. It is also tryin to show what was popular at the time. Which from this ad you could say maybe hip hop. It is also showing the clothing of the time that people would be willing to buy. It is also more targeting a certain age group that would be able to buy their product. Which be in their early to late twenties. It also is targating any gender group.

The soul purpose of this ad is to sell nikes product. Not only their shoes but also their clothing. at the time this ad would have sold alot because this was the popular fashion of the time. It is ment to sell products to adults. Thats because it uses adults in the ad that are happy and having fun. Which with this nike sold alot of products.

This ad is asuming that everyone is interested in hip hop and that with that they would want to buy this product because of that. so what it is trying to tell people that if you do like these things. You should buy their product because you would fit in more with the crowd. An that anyone from any racial or gender group can buy this product.

Somethings that this ad may cause in long term is a sense of style that many people may like or dislike. In short term it may be linked to a certain music genera that is popular at rthe time which will cause many people to want to buy this product. This ad is responsible for this fashion catching on and causing people to want to be like the people in their ad.