This ad is trying to sell cereal. It is appealing to the eye because of the colors and they use a cartoon tiger that makes you really look at it to see what they are selling. Even though it is set up to catch kids so they buy the cereal but it also catches adults because of the character that they use and how many other people buy the product that is posted in the ad. It also tries to show that you will be happy if you do buy the product.
This ad really doesnt make any asumptions except that if you buy this product that you will be happy. It is trying to do is say that if you buy their cereal you will be better off and it isn't limited to any race or social rank or group.
I dont think it has any consequences that it has to take responsibility for. All they are trying to do is sell cereal with out creating a false image or idea. So they use a cartoon character to catch the consmer and have them buy the product.
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