My ad is trying to tell what you will be able to buy, how much you will save, also where the bussinese is located, what time it is open, and when the sale is. It is trying to get you to buy, by telling you what you can use it for and how much you can save by telling you with a big heading.

It is targeting any group that would be interested in the product. Even though it is a plain ad it has things that catch your eye that get you to look at it so you may become intrested in the product and buy it.